“To skittle something” could mean “do it right, for everyone, listen and change when needed”

I randomly sample things on the Internet and often trace out business processes to see what companies are doing. Just now I was watching an Australian 60 Minutes about plastic recycling (lack of recycling) and at 6:39 it showed a dirty package of Skittles. I thought,

“How hard would it be to send Mars Wrigley (I had to search) and ask ‘Is there a way for Mars Wrigley to make a recyclable package for Skittles?”

Thinking, “It ought to make a great marketing campaign”. But the X page from what I think is the Mars Wrigley Skittles site (how to tell?) went to a rather strange page where someone (Mars related?) was ranting about going on vacation and not wanting to have to worry about X postings. Like I say, a bit strange.

(I am positive about Skittles, but I do not like their Internet foot print as it is now. I wish them to do better and be better.)
Anyway, I did not want to write by email (no way to track it, no way to verify if anyone reads it, absolutely no way to verify if anyone does anything).
 
I know I have spent many thousands of hours tracing products, specifications, claims, labels, and business process issues on the Internet. One thing that works much of the time on the Internet is buying and selling. I can tell you it is mostly working, nothing at all works if you want to ask questions or suggest improvements, and since the Internet is “global” absolutely no recourse or open verifiable process.
 
https://youtu.be/lqrlEsPoyJk?feature=shared&t=399
 
I was toying with an idea. Suppose the Internet had the power to set regulations that all vendors had to follow. Something like “every product has to post their specifications in an open place”. I know many of the products on the Internet you cannot find any supporting documentation, specification, instructions.
 
I know it is complicated but just suppose.
 
Feedback, note to webmasters, suggestions, contact, who is this, site map, help with this site or topic — many things could be done. And a group could become experts on the issues. The sites then do not have to do it themselves. But the companies and groups and people involved, have to answer questions. If issues come up, the supreme courts of the world can argue it, because the Internet is for all countries, all humans.
 
It seems “not impossible” for “AIs” to help. Maybe even to learn and improve global business processes globally.
 
I hate that every site on the Internet makes it own cookie policy, its own challenge, its own legal stuff – just for cookies. It might eat up 1% of global GDP now (joking a bit). But one “cookie challenge for all websites and all situations” could deal with that for all.
 
“Contact us forms” and their related business processes, and their internal tracking is atrocious on the Internet.
 
Do it once for all, and not make every group (about 400 Million active domains?) do their own. How many “products and services?
 
Global trade now has legacy codes and classifications for tariffs, regulations, products, and stuff. But most of that is NOT what gets put on the Internet. There are no true global Internet policies, so no true open verifiable processes that take care of the multitudinous but common things on the Internet.
 
When I think about improving the Internet as a whole (at least 12 hours a day 7 days a week), I can see how most of it could work, how ordinary humans with good computers (AIs on steroids and that learn and listen to users) could do a better job.

Filed as (“To Skittle something” could mean “do it right, for everyone, listen and change when needed”)

“Let’s skittle it and see what happens. Can we make a difference? Stuff like that. At least as good at “to twitter something”. What do you think? Or am I not allowed to use “skittle” in a sentence or to make a point? It always seemed fun when my kids were little, but that was a long time ago now.

If the Internet has one set of common  rules, then billions of people can simply follow a smaller and easier and traceable and open set of rules. Get the job done, just do it, keep it simple, keep things working and argue offline.

Protect the weak, report fairly, provide global open verifiable resources, review sites, promote global Internet best practices, set best practices for: donations, thanking, cloud funding, investments, processes, verification, reviews and audits.

I have been thinking and trying to find good answers for a long time. What do you think? How could X help groups do things like that?

Richard Collins, The Internet Foundation
Richard K Collins

About: Richard K Collins

Director, The Internet Foundation Studying formation and optimized collaboration of global communities. Applying the Internet to solve global problems and build sustainable communities. Internet policies, standards and best practices.


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